Interni Venosta

Profile:

Key points:

• Founded by Emiliano Salci and Britt Moran in 2024.

• The brand pays homage to Carla Venosta, an influential Italian designer of the 1970s-1980s.

• Strong references to Milanese and Italian elegance of the past.

• Inspired by 20th-century contemporary artists such as Donald Judd, Carl Andre, and Walter de Maria.

• Influences from Bauhaus designers Marcel Breuer and Gerrit Rietveld.

• Entirely crafted in Italy in collaboration with Fabbri Services (Arezzo, Tuscany).

• Launched at Milan Design Week 2024 in a plaster workshop in Brera.

Nationality: Italian brand

Style: Timeless and minimalist

• A blend of modernist rigor and '70s glamour.

• Minimalist yet evocative furniture with strong material contrasts.

• Focus on artisanal craftsmanship and pure materials such as glass, stainless steel, wood, and leather.

• Rejects fleeting fashion trends for timeless, cultivated aesthetics.

Overview:

Studio Background: Launched during Milan Design Week 2024

Interni Venosta was founded by Emiliano Salci and Britt Moran, the creative duo behind Dimorestudio and Dimoremilano. The brand emerged from their desire to craft timeless collectible furniture that seamlessly merges avant-garde influences with classic Italian sophistication.

Officially launched during Milan Design Week 2024, Interni Venosta has since been recognized as a standout newcomer in luxury furniture design.

Founders: Emiliano Salci and Britt Moran

• Emiliano Salci : Creative Director, former Cappellini designer

• Britt Moran : Executive Director

Approach, design philosophy: Simple, honest, and concise design

Interni Venosta’s philosophy is rooted in “simple, honest, concise” design. The founders believe in the power of materiality, using elementary solid materials crafted with artisanal workmanship. Their goal is to create furniture that is both innovative and sophisticated, yet effortlessly livable.

According to Britt Moran:

“We first started discussing a collection three years ago that would be elegant but super easy to live with. It sounds clichéd to talk about timeless icons, but we were aiming for modern-day collectible pieces of extraordinary quality and beauty with a certain evocative tone.” (Source : Wallpaper)

Style: Minimalist with an evocative tone

• Architectural rigor meets poetic elegance.

• Inspired by 20th-century modernism and 1970s Milanese interiors.

• Striking proportions that enhance spatial harmony.

Main inspirations: Bauhaus movement

• The Bauhaus movement, particularly Marcel Breuer and Gerrit Rietveld.

• Minimalist American sculptors like Donald Judd, Carl Andre, and Walter de Maria.

• The visionary work of Carla Venosta, particularly her approach to elegance and functional aesthetics.

• The Milanese design heritage, where modernism meets refined classicism.

Identity and aesthetics: Noble materials that age gracefully

The identity and aesthetics of Interni Venosta are characterized by:

• A restrained yet luxurious approach to furniture.

• A commitment to noble materials that age gracefully.

• Pieces that are designed to be both foreground and background elements, adaptable to different interior styles.

• An aesthetic that rejects passing trends in favor of cultivated timelessness.

Values: Craftsmanship and minimalism

Interni Venosta values:

• Craftsmanship and artisanal production over mass manufacturing.

• Minimal yet expressive design that evokes emotion.

• Historical reverence, blending Bauhaus principles with '70s Italian sophistication.

• Functionality and form in perfect balance.

Creative process:

Interni Venosta’s creative process is based on:

• A deep exploration of materials and forms.

• Collaboration with skilled artisans at Fabbri Services in Tuscany.

• Limited material palette to maintain purity and refinement.

• A “desire to create a collection in a world characterized by increasingly frequent changes gave rise to the stimulus to design pieces that appear contrasting, but which at the same time coexist alongside those already present, creating an innovative and sophisticated home, as in past times, and where it predominates the desire to surround yourself with timeless objects.” (Source : Interni Venosta Website)

Production and materials:

• The collection is produced entirely in Italy.

• Materials used include:

  • Glass

  • Stainless steel (brushed and black lacquered)

  • Wood (walnut, lacquered)

  • Leather

  • Paper (used in lampshades)

• According to Britt Moran:

“The collection is a celebration of materials and craft skills. We worked within a limited material palette—glass, stainless steel, wood, leather—and with simple forms, so there’s a boldness to the beauty.” (Source : Wallpaper)

Production methods:

• All pieces are crafted by Fabbri Services in Arezzo, Tuscany.

• Handcrafted finishes ensure each piece has a distinctive patina.

• Made-to-order production model ensures exclusivity and sustainability.

Main categories:

• Furniture

• Lighting

• Home accessories

Notable collections:

• Debut collection (2024, Milan Design Week): A 22-piece collection inspired by Milanese elegance and Bauhaus modernism.

• Second drop (Late 2024): Expanded collection featuring new seating, lighting, and storage solutions.

Major projects:

• Milan Design Week 2024 (debut collection presentation in Gipsoteca Fumagalli e Dossi, Brera).

• Spotti Milano showroom (exclusive display of Interni Venosta’s collection).

Recognition:

Interni Venosta’s talent was recognized by:

• Wallpaper Magazine, which called it "one of the most beautiful, accomplished, and perfectly realized furniture brands we’ve seen enter the fray in three decades of design discovery."

• SightUnseen, which named its Milanese debut "one of the best design moments of 2024."

• WWD, which praised its ability to mix nostalgic retro with a contemporary vision.

Press/media quotes:

• Press: https://www.internivenosta.com/press/

• Wallpaper*: "A perfectly pitched celebration of craft, quality, and nostalgia." (Wallpaper)

• SightUnseen: "A collection that keeps getting better, exuding an Italian refinement that’s at once avant-garde and classic." (SightUnseen)

• WWD: "Interni Venosta expands Dimorestudio’s global reach with a sophisticated, collectible furniture collection." (WWD)

Exhibitions:

• Milan Design Week 2024 (Gipsoteca Fumagalli e Dossi, Brera).

Headquarters and website:

• Address: Loc. Case Nuove di Ceciliano 61, 52100 Arezzo, AR, Italy.

• Website: https://www.internivenosta.com/