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Estudio Persona
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Profile:
Key points: Founded in 2015 by Emiliana Gonzalez and Jessie Young.
The designers are originally from Uruguay and met in Los Angeles.
Their pieces are crafted with local manufacturers in Los Angeles.
Nationality: Uruguayan designers.
Style: Strong, sculptural lines combined with a neutral and minimalist approach.
Emphasis on raw materials, free from unnecessary embellishment.
A fusion of Uruguayan heritage and American modernist principles.
Overview:
Studio Background: Estudio Persona was founded in 2015 in Los Angeles.
The studio was born from a collaboration between an industrial designer and an artist. Their work focuses on creating minimalist yet bold furniture and objects. Each piece is deeply rooted in craftsmanship and material experimentation.
Founders: Emiliana Gonzalez (industrial designer) & Jessie Young (artist)
Approach, design philosophy: Their design approach embraces minimalism while highlighting sculptural forms and raw materials.
They draw inspiration from past design movements but always adapt their work to contemporary needs. Their philosophy balances art and function. As they describe it, they aim to capture "the raw and honest beauty of Brutalism." (source : Ignant)
Their objects are designed to create an immersive effect within a space.
Style: Their aesthetic is defined by neutral and muted tones, reflecting the melancholic beauty of Uruguay.
Their designs incorporate sculptural and geometric forms, maintaining a minimalist approach. They emphasize negative space and preserve the integrity of materials.
Main inspirations: Art Deco, Brutalism, Minimalism.
Art Deco serves as a key influence, particularly in its geometric volumes and material contrasts. Brutalism inspires them with its raw and honest construction principles. Minimalism plays a major role in their philosophy, following the idea of "less but better."
They also draw inspiration from artists like Carl Andre, known for his modular and geometric sculptures, and architect Tadao Ando, whose work reflects modernism and refined simplicity.
Identity and aesthetics: Their aesthetic is deeply shaped by Art Deco, Brutalism, and minimalism.
Unlike the stereotypical vibrant and colorful Hispanic design, they embrace a more restrained, brutalist interpretation of minimalism. Their goal is to create timeless pieces that exist beyond trends. They are particularly inspired by the structured minimalism of Carl Andre and Tadao Ando. Their work is recognized for its bold silhouettes, neutral tones, and raw materials. Each object is designed as a functional sculpture that carries a storytelling element. Their designs evoke subtle elegance and a quiet presence.
Values: They are committed to craftsmanship and work closely with local artisans.
Their approach to sustainability is reflected in small-scale production and the use of high-quality materials. Rather than being purely decorative, their designs integrate seamlessly into a space.
Creative process: Their process begins with a conceptual narrative or a sculptural exploration.
Material constraints and production limitations play a crucial role in shaping the final design. They focus on repetition, modularity, and balance in their compositions. Each object is designed individually rather than as part of a set collection.
Production and materials: They work with a limited palette of raw materials, including wood, leather, steel, glass, and bronze.
Their preference for natural and untreated finishes highlights the integrity of each material. They also explore contrasts between hard and soft materials to enhance the sensory experience of their designs.
Production methods: They collaborate with skilled local manufacturers in Los Angeles.
Their production process combines traditional craftsmanship with modern minimalist aesthetics. By following a made-to-order model, they reduce waste and ensure a more sustainable approach to design.
Main categories:
Furniture
Lighting
Objects
Notable collections:
Connection Collection – Explores repetition and simple geometric forms.
Nido Series – Sculptural seating with curved bases.
Arrow Table – Inspired by Brancusi’s "Endless Column."
Segment Coffee Table & O Stool – Brutalist-inspired minimalism.
Press/media quotes:
https://estudiopersona.com/about/
Headquarters and website:
3469 Casitas Ave, Los Angeles, CA 90039
Los Angeles, California, USA.